Newton’s Cube
ROLE: CREATIVE DIRECTION
CREATIVE DIRECTION
ENVIRONMENTAL DESIGN
MULTI-PLATFORM CAMPAIGN
VENDOR MANAGEMENT
The corporate training industry is historically sterile, monotonous, and plagued by low employee engagement. Newton’s Cube, an unconventional training startup, emerged to completely disrupt this space. They needed an energetic brand identity and a cohesive launch strategy that proved corporate professional development could be dynamic, tactile, and highly engaging.
The Strategy & Art Direction
As Creative Director, I orchestrated an ecosystem where digital momentum met physical space, ensuring the brand’s high-octane energy was felt at every single touchpoint.
The Digital Launch: Deployed a high-contrast, kinetic visual system optimized for maximum impact across digital, social, and email channels to cut through B2B marketplace noise.
Environmental Art Direction: Translated the digital brand guidelines into tangible, three-dimensional spaces. I oversaw the aesthetic vision for the company’s physical headquarters, ensuring the spatial design reflected the startup's disruptive energy.
Cross-Industry Collaboration: Partnered directly with external architects and fabrication specialists to conceptualize, review, and approve interior finishes and architectural marquee signage.
The Results
Industry Disruption: Successfully launched a polarized, highly memorable brand that immediately carved out a unique position in a crowded corporate landscape.
True Omni-Channel Presence: Built a seamless, friction-free brand experience transitioning from a user's phone screen directly into the physical lobby.
Seamless Execution: Delivered complex physical and digital assets on time by successfully managing cross-functional creative partners
In Partnership with :
Naperville Sign Co. — Marquee Sign,
KDI Interior Design — Interior Design
