This specialty coffee brand was seeking to establish a premium market presence without a cohesive visual framework to communicate its unique, narrative-driven identity. Founded by a retired archaeologist, the company required a brand strategy built entirely around the concept of a turn-of-the-century explorers club. By conducting in-depth competitive market research into opposing coffee businesses and building a comprehensive identity system—including a tailored primary logo design—we captured the spirit of old-world adventure while anchoring the brand in modern values. The resulting visual identity successfully mirrors their commitment to providing ethically and sustainably sourced, high-end coffees from around the world, elevating them from a conceptual startup to an immersive, top-tier artisanal brand. During this project, I served as the brand designer and art director, establishing the foundational typography, deep palettes, and creative direction necessary to bring this historical club concept to life.