While working with our composition department to revitalize our printing processes and design, I was also tasked with finding new ways to utilize digital media to enhance their subscriber base and B2B advertising clients. The newspaper had a website and had participated in a haphazard approach to email marketing.  Working closely with key stakeholders in our sales, circulation and editorial departments, I redesigned our email marketing assets and lifecycle journeys. I added new touchpoints and worked to ensure we were making our customers part of our story, not just a sale.  As a result of the more focused approach to our email campaigns, the editorial department has seen a rapid increase in its e-newsletter subscribers and subscriber engagement; the advertising sales department has seen an increase in its year-over-year sales and better adherence to submission deadlines; the circulation department has seen improvements in renewals and new subscribers from our email campaigns. All departments saw improvements in their open and click rates on emails.